Law firms should be aggressively scouting marketing opportunities. This, of course, makes sense as a broad concept, because attorneys should always be looking to improve their clients’ happiness, and to generate referrals, where possible.
But, the funny thing is, that there are marketing opportunities, literally everywhere attorneys look; it’s just a matter of exploiting them.
I, mean think of these scenarios, where marketing may not be top of mind:
-Reviewing the engagement agreement with your client, which allows you to present as tech-forward (technology clause), and communicative (client communications clause).
-Scanning old paper files, and asking clients if they want to come into the office to pick up the paper. Many people will do it, and it leads to referrals almost every time.
-Creating workflows for substantive case processes, and using those to generate regular notifications/updates to clients.
And, that’s hardly an exhaustive list.
As an attorney, every time you do something, anything – think about how you could also convert it to a marketing opportunity.
It’s a stone cold lock that you’ll make more money if you take this approach.
It’s Spin City, and you’re the mayor.