Marketing your law firm can be a chore sometimes. No attorney wakes up every single day brimming with brilliant marketing collateral. That’s very much not a thing. So, yeah: sometimes marketing your practice can be a slog – but, pushing through that is probably the most important thing you can do.
Because, the real key to marketing effectively is not that you’re spewing gems each and every time about a legal consumer’s relationship to their law firm – it’s more that you’re saying anything at all.
You want to be producing and publishing marketing content on a regular basis to stay top of mind for your potential clients, existing clients and referral sources. By producing regular marketing collateral, you also set the expectation that you will continue to do so, and so your audience will look forward to your next push. Plus, the production of consistent marketing content, to your website and social channels can really ramp up your web presence – and, it doesn’t have to cost anything; it just takes elbow grease.
So, while law firm marketing is not always glamorous, it is essential – and, sometimes you just have to push through the muck to meet the demands of your content calendar.