The humble newsletter: often maligned, viewed as trite, perhaps even passé, in a world in which digital media options are overflowing.
And, yet – a solid, regular newsletter can be one of the most impressive marketing assets you will build in your law firm.
The reason for that is because it’s probably the simplest and easiest drip campaign you can develop.
Hear me out: You know that the more touch points you can get on your contacts, the more likely you are to generate new work from your contact list. Newsletters are generally produced on a monthly or quarterly basis, and can cover items ranging from ‘client alerts’ to ‘firm news’. Newsletters are quite literally constructed to be an online drip marketing campaign – even before such things existed.
So, if you’re not marketing effectively to lost leads and/or former clients and/or referral sources and/or existing clients and/or *anyone* — your newsletter is the trick. Just get all those folks subscribed to your newsletter, publish it on a schedule, and you’ll generate more leads. Guaranteed.
And, it doesn’t just have to be an enewsletter. Old-fashioned newsletters still have their place, too.