Most law firms are terrorized over the use of data, for making better decisions in law practice. Sure, the concept is intriguing, but seems like too vast a project to take on. And so, the attorney in question rushes off to put out the next small brushfire — and the cycle continues.
But, the fact of the matter is that data is more easily accessible than most lawyers think; and, it’s not nearly as overwhelming as they might have guessed.
And, that’s true of marketing data, too. When it comes to discovering more about the effectiveness of your marketing, data is all around you.
Google Analytics and Google Search Console are free tools that allows you to learn more about how visitors access your website via search, and what they do when they get there.
The vast majority of lead management software have some business intelligence (reporting tools) available.
Social media sites all include some basic analytics about the reach of your posts and activities, as do social media management tools, like Hootsuite.
Similarly, email marketing tools include valuable information about the performance of your email campaigns.
So, if you’re looking to better understand your marketing campaigns, and what to do next, all you have to do is dig just a little bit deeper.