Consumers in general, and legal consumers in particular, are impatient. It’s a product of the Internet Age; but, it means that, if your business is not responsive to consumers, if you don’t engage consumers – you’re primed to lose them, before you ever have a chance to convert them.
Engagement of legal consumers can take lots of forms; but, really, you want to be able to allow your potential clients to take a next step, as soon as possible. And, ideally, you’ll want your legal consumers to be able to take the next step that they prefer.
So, what do leads want from law firms?
Well, most would probably want to ‘talk to a lawyer’. In other words, they want to set up an appointment with an attorney.
So, allowing your leads to do that immediately, and directly, without the intervention of a staffperson, would be the quickest route to scheduling.
An automated scheduling tool answers for that need, for both potential clients, and their potential lawyers.
Now, some attorneys are totally fine with letting just about anyone schedule an appointment. This approach is viable, for sure – so long as you don’t mind being potentially inundated with new leads.
The better approach may be to put some level of qualifier on the ability to scheduled with an attorney. And, for that purpose, law firms can use a tool that vets potential leads, before allowing them to schedule with an attorney.
Something like a chatbot with automated scheduling built-in.
Yeah, that’s the ticket.
